Tales of a Designer

Online Advertising

You can’t escape advertising online. It’s everywhere you look, whether you like it or not. The more that I see this online advertising, the more I notice the lack of innovation and creativity, but more of an abundance of crappy ideas that only distract my online experience, instead of me thinking, “wow, that is a cool ad” which would make be curious about the company behind this creativity.

It seems that there is still a huge market, and tons of money to be spent to make online more effective and useful than it has already been. But how can online advertising get bigger with more innovation? Well, it certainly won’t come from the likes of Google, Microsoft, and others. They can only set up the platform to be spread out across a vast amount of people. Innovation will have to come from creative agencies. It takes more than a crappy ad and a company logo.

Consumers may not be creative, but they’re not stupid. Via

With using platforms like Google it is becoming easier to target niche audiences, which should make the job a little easier for agencies to be more innovative to grab the attention of it’s users. It will be interesting to see how online advertising continues to perform, because it seems that there is tons of room for growth.

I came across this site which showcases some very forward-thinking online advertisements, that have made me curious about the company behind them. This site also made me want to write this post.

There are plenty of examples of great innovation and creativity, that don’t seem like they would disrupt the user experience, but rather add to it, granted the niche is very focused.