Tales of a Designer

If You Don’t Believe In It, Why Should I?

Last week I wrote about having passion for your work, but in addition to that, I think that whatever clients us designers’ have, it makes projects a lot more meaningful when the client believes in their own business and/or products. Most clients that I’ve had in the past, they seemed to show quite a bit of interest in the work that they produce………in other words, they really do think that they have something good to offer.

Because of the fact that Tridea is a side company of mine, along with two others, we are in a position to pick and choose who we want to work with. Through initial client meetings and stuff, I like to feel out clients to be sure they actually believe in their company enough to think that it has a good chance to grow. I want to know that when we’re contracted to do a job, we’re investing our time into something that our client believes will be something of value to it’s customers.

On the flip-side, I believe in us. If someone asks “why should we choose you?” then I 100% know that I can answer that question well enough for the interested party to realize that we believe in the services we are offering. I am confident that we can provide a great service to further help out in advancing the clients to where they want to go.

I think it’s pretty important for designers to believe in the type of work that they produce. Otherwise, how would you expect to wow clients? Why should a client want to choose you over other designers if you don’t believe that you can do good work? Even if you get that chance to work with clients, I’d think that it would be a bit awkward presenting a design to a client if you don’t even believe in your own work. It would make explaining design decisions pretty hard.