Project Momentum
One of the more interesting things about working on projects is taking advantage of project momentum. Whether this be your own idea, or your on the brink of locking down a new client, having that momentum is exciting, and should always be taken advantage of.
I just recently thought about this because Tridea has just secured another client and the communication between both parties has been stellar. Not only is the client excited to work with us, but we’re excited about the project as well and it seems that both sides are ready to get going on this project. Throughout all of the [pre-contract] communication, everyone is getting ideas, taking notes, and knowing what direction we want to head in at the start of the project to hit the ground running. It’s all exciting.
My point here is that project momentum is very exciting, and sometimes you come up with your best work when you build off of that momentum. It gives so much confidence to the point where it seems that creative block could never happen. If you start to feel that project momentum from an idea or a client project, take advantage of it because in my opinion, it’s one of the best feelings of being a designer.