Logo Design
I have always been a huge fan of looking at logos. The creativity behind them is amazing if done right. Lately I’ve spent more time than normal looking at them because we, at Tridea, have a client in which we are designing a logo for and it is basically my first time going through a logo design process.
So, while spending time over at Logopond, and another one of my favorite logo designers’ site, I studied some of the better logos that I liked. I spent time on each one trying to grasp the concept and what the logo says itself, and about the company it is for. Of course I always try to gain some inspiration to get the creative juices going for my own project.
Though we’re not done with our project yet, I feel like I started off on the wrong foot. I did the research about the company that I needed to do, but I jumped the gun in the creative process. Normally, with a website design, I like to pencil things out in my sketchbook and try different visuals before things get digital. That wasn’t the case for this logo process.
I dove into Illustrator too quickly before sketching out my ideas. As a result, the one idea that I did have didn’t turn out the way I wanted, and then I hit a brick wall. If I would have sketched out a bunch of different concepts first, I would have felt a little more comfortable by the time I opened up Illustrator. Luckily I was able to get back in the zone with ideas from the team.
What I’ve come to realize with working on a logo, and this could just be me, but the process of logo design seems more rigorous than designing a website. I could just be saying this because I’m not a normal logo designer, but I would put in some 3-4 hour design sessions and just be mentally drained. I can’t say that I’ve ever felt drained from a short design session like that when designing website.
Though I would like to learn more about logo design and get better, I will say that designing websites will still be number 1 for me. But going through this logo design project, it makes me admire great logo designers that much more.
4 Comments
I’ve never designed a logo I felt truly happy with. I’m in awe of good logo designers, and great icon designers too > each is a discipline all of its own quite different from overall website design, I think. For one thing, when designing a site I tend to think of it in terms of pure branding, style and consistent theme – whereas in a logo it seems you’re mostly trying to pinpoint a very specific metaphor that cleverly and uniquely identifies the brand even when all other branding elements might be absent. Quite a challenge!
Hi John,
I used to visit LogoPond a lot more than I do now. I’m still subscribed to the RSS feed but it’s rare for me to pay them a visit via my feed reader, unless a great logo crops up (which seems to be a rarity these days).
Thanks for pointing us in the direction of your favourite logo designer. I’m on my way over now!
Yeah with logo design, you have to approach the design in a completely different mind state. And like you said Jim, it’s tough pinpointing a specific aspect of a company with one mark. It almost makes designing a whole web site easy!
To learn on internet, nothing is better than a continuous updated blog. Here is a blog about Logo Design, hope that will also helps you a lot like me.
http://www.logoblog.org/